Welcome to our article for villa owners on the subject of creating a villa website to develop or start their direct bookings. For more than 10 years our agency Hotel Web Design works hand in hand with villa owners. We help them with their digital transformation and the creation of a villa website.
In France, 68.4% of the population live in a house. A further 9.5% of French people have a second home, according to a study by INSEE. Furthermore, according to a study by likibu.comBy 2021, the occupancy rate for villas in France would be almost constantly around 85%, and that would be before the end of the second week in August, for example:
- Provence-Alpes-Côte d'Azur 83.5 %
- Western France 85.1 %
- Nouvelle-Aquitaine 87.9 %
- Corsica 89.9 %
- Brittany 90.9 %
Seasonal rental villas and holiday homes are all the rage at the moment. In contrast, holiday flats are less popular. According to the latest figures, occupancy is around 70%. likibu.
This trend can be explained by the crisis of covis 19, which prevented everyone from travelling and spending their savings.
With an average shopping basket of 1050 € for 5.5 days French holidaymakers have spent a lot of money this summer. Finally, it seems very interesting to rent your villa during this season.
Why rent my villa?
The need for space, open spaces and escape from the hustle and bustle of the city. That's what most French people are looking for these days. What's more, renting out your house or villa as a seasonal rental can seem complicated. But thanks to digital technology in 2022, it's very simple! Villas in Brittany and on the Côte d'Azur are the favourites of the French every summer, and are the easiest to rent. There's also a trend towards villas with swimming pools or sea views.
All you need is a computer and the right tools to rent and manage your accommodation on all the existing rental platforms.
What's more, a quick calculation averaged over the period June to August, i.e. the 3 months when villas are most in demand according to google trend and with an average shopping basket of €1050 for 5.5 days.
This gives (91/5.5) x 1050 = €17372.70 for the 91-day rental period in 2020.
How do we do it?
Our Hotel Web Design agency fights against the dependence of guests on various OTAs such as Booking or Expedia. We offer websites with booking engines to offer the best price to your customers and avoid commissions. Finally, our specialisation in Hotelerie will give you the best referenced accommodation in your town.
The villas web agency.
Tailor-made solutions for every type of home.
The websites we create for villas are responsive, elegant, legally compliant and, above all, manageable. Our customers can change the text, images, prices and dates on their sites as they wish. We're always just a phone call away if they need any assistance, and we're with them every step of the way. Our priority is customer satisfaction. We offer all new customers training in the use of our interface. It's very easy to use and will help you manage your business.
If you already have a site and want to change it, we are partners with the main web service providers, such as reservit, so we can integrate your channel manager or PMS directly into the site. If you don't have one, we can offer you our own non-commissioned booking engine synchronised with the OTAs, 100%, integrated into your site and independent.
Our latest villa website
Discover the Villa Dracoena in Nice
- Creation of a graphic charter in the spirit of the South of France: the blue of the sea and the white of the foam.
- The customer has control over the site and regularly updates the blog tab.
- Bilingual website
- Integration of customer reviews
- 100% non-commissioned booking engine integrated into the site and synchronised with OTAs
- Quick to set up: around one month
Our offer for website creation for villas includes the following specific features
- A "responsive design" site (for mobile phones) that is scalable (easy to adapt over time without major structural changes) and proprietary: the site belongs entirely to you.
- We can install your booking engine or our independent, non-commissioned, OTA-synchronised 100% engine.
- We'll optimise the code for your new site and claim it as your own with the Google and Bing search engines.
- For greater visibility and internationalisation, the website we create is multilingual. Your villa also benefits from a presence on the search engine in the country of origin of your foreign customers. When it comes to search engine optimisation, this is a decisive competitive advantage.
- Optimised keywords generate more traffic to your website. To achieve this, keyword research will be carried out beforehand and you will be interviewed to determine the best SEO opportunities for your villa.
- Installation of Google Analytics to track website performance.
- Implement a user interface so that you can modify content, prices and images independently.
- We'll train you to use it.
We also offer a monthly package for managing and renewing your domain name, hosting, email, maintenance and technical/editorial support.
The website database is backed up daily and enhanced security is systematically put in place to protect you against malicious acts.
Our range of website creation services for villas
An all-inclusive package so you can concentrate on your core business
Discover our article on examples of sites for villas here
They have entrusted us with the management of their online communications
Ready for more direct bookings?
Contact us today
