6 best marketing strategies for hotels in 2022

Strategy 2 SEO

Natural referencing.

Your notoriety on the internet depends on the performance of your website. For google to make you appear on the first page and even better on the first result, you need:

• Textual content that is informative and relevant to your establishment. It must be able to capture the attention of google and your visitors. In order to create a rich textual alchemy that can be regularly updated to further boost SEO.

• Partnerships with other websites that will show your direct link to the hotel website. This will allow you to increase your visibility on the Internet. For example, a recommendation on the website of your city’s tourist office, the town hall or even websites specializing in the hotel, restaurant or travel industry.

• It is necessary to have optimized code, ie clean which improves the execution of different actions on a page.

• And finally fast loading. You can modify the code or compress the images to reduce the amount of unnecessary information and speed up loading.

Sponsored SEO.

If your site doesn’t have a lot of content? Do you just want to get ahead of your direct competitors? You have the option of using sponsored listing.

• Google ads, through auctions on certain keywords you can constantly appear in an optimal position when a user enters this word on their search engine.

Strategy 3 Social Media

Digital communication

On social networks communication is very practical. It is inexpensive or even free. It is accessible to everyone and allows you to generate content and have a community. Indeed, the photos of vacationers can then generate traffic on your site and individuals will find you more easily.

• Can act as a showcase to present your services, your city, and your news in real time.
• For restaurants, bars, it allows to display the map, the menu.
• You will be able to collect data on the profile of your visitors and adapt your offer.

How to do it?

First of all, the most used technique is to plan a publishing schedule. These are daily posts planned in advance to always offer content to subscribers.

So, articles, photos, videos, promotional offers, opening or closing season, all this information can be shared directly with your customers.

In addition, there is a completely free tool that allows you to schedule your Instagram and Facebook posts in advance. All you need is a pro account, it’s Facebook Creator studio,it’s a comprehensive and easy-to-use tool that will save you time.

Strategy 4 Performance Analytics

Your website is a gold mine of information about your customers and in the hotel business keeping and retaining customers is essential.

There are already plenty of measurement tools that will allow you to act accordingly. This will then allow you to offer personalized follow-up, here are a few.

What is Analytics?

Data analysis may seem long and tedious, but thanks to Google Analytics everything is easier. Indeed, this free service offered by Google is used by 85.9% of the world market in 2022 according to W3Techs statistical analysis firm.

You will have access to:

• A dashboard containing all the information your website has collected.
• The number of visits to your site.

There will be two data on this, “sessions” which correspond to all visits in general. But also “users” i.e. the same person who came several times.

• You will be able to see which pages have been viewed and how many times they have been viewed. This is very useful for identifying the pages that are relevant to your audience and those that are not.
• The bounce rate is a percentage that you use to know who came to your site and left it. then left after seeing a single page, if it is high this can be explained by the fact that the visitor instantly found the information he was looking for.

You will also have access to the count of all new connections. That isfirst-time visitors to your site.

Strategy 5 Customer care

How do I build customer loyalty?

Customer follow-up consists of keeping in touch after their stay in the hotel or after a meal in the restaurant so that the customer returns and is satisfied with the service.

The goal being to personalize as much as possible the customer experience. customer contact points are multiple, it is every time the customer will come into contact with the hotel on the internet or in life.

Work on each of these touchpoints to personalize the experience from the time they arrive on site to the time they return home after their stay by the way through all stages.

• The loyalty program is suitable for hotels and restaurants but unfortunately much less popular in recent years, most of the time offers for this type of program do not meet customer expectations.
• E-mailing, in order to personalize the customer experience and build loyalty, it is possible to send emails before the arrival and after the departure of the customer and this is particularly effective.

With whom?

There are suitable tools to support you like ReallyGoodEmail a free website offering email templates from many companies you can take inspiration from to create your own email campaign. ’emailing.

In order to automate the sending of your personalized emails, you can use a agency like Web design per hotel which offers digital solutions for the hotel and catering industry. These agencies offer personalized support, from the creation of the website to customer follow-up, including referencing and more.

Stratégie 6 Le Yield Management

Le Yield Management ou Revenu Management

Cette stratégie tarifaire consiste à pratiquer des prix différents grâce à un channel manager qui synchronise les tarifs. Simple et rapide ça peut vous faire gagner énormément de temps et de clients. Vous pourrez remplir vos chambres au meilleur prix.

Notre agence Hotel Web Design dispose de son propre channel manager innovant, Booky Cloud. Il est spécialement conçu pour pratiquer le Yield et gérer au mieux son hôtel.

Je vous invite à aller directement voir nos différents article au sujet du Yield management pour plus d’infos :

• Optimiser le Yield Management de son Hôtel
• Comment définir ses Tarifs en Hôtellerie
• Comparateur des Meilleurs Channels Manager