Travel agency, tour operator
Travel agencies in the digital age
The travel agencies and tourism businesses were among the first to be affected by the digital switchover. In the age of the Internet, the need for a visible, professional and high-performance website must be a definite priority for a travel agency.
However, the transition to digital is no small matter, and the design of a company's web shop window needs to be monitored with the utmost care. The recent bankruptcy of Thomas Cook in September 2019 shows just how difficult this transition can be, even for the biggest players in the sector.
Competition from low-cost travel, from airlines offering all-inclusive packages and the vagaries of global events such as the Covid crisis are all factors that can jeopardise the health of a travel agency, sometimes very quickly.
The web agency for travel agencies.
Tailor-made solutions for tour operators and tourist organisations
Why create a website for a travel agency & tour operator?
Today's agencies face many challenges. A website must be able to respond effectively to a number of challenges in several sectors:
- The search for new customers
The sinews of war. A website is essential to automate the search for new travellers! Well-chosen keywords, well-written texts and a professional architecture will help your site to stand out on search engines and guarantee you visits. - Product presentation: travel, packages, rentals, etc.
If you have a physical presence, your customers will want to come and see you to get to know you, so that you can recommend them, for this "human" contact (the major advantage of having a physical sales outlet!) However, a "qualified" prospect is always more interesting than a simple prospect customer and presenting the travel agency's products on its website enables you to qualify a large part of your physical clientele: you will be visited by customers who, in some cases, already know your products. This saves you time and money. - Presentation of the agency and its competitive advantages
Competition is fierce among travel agencies, tour operators and airlines. It is imperative to clearly demonstrate your agency's competitive advantages. For "physical" agencies, this will probably involve relationships - the direct contact that is so important for a specific category of traveller. It will also be interesting to present the team. - Integration of specific tools
Finally, a significant advantage of creating a website for a tourism and travel agency is the possibility of integrating CRM (customer management), reservation, contact request and newsletter tools... Both for customers (for example, customers could find their bookings, tickets and summaries of their stopovers from a customer account that they could log into from the site) and for the agency's employees, who could provide customers with sales support directly from the site's management interface, or synchronise bookings with OTAs and various portals...
What is a well-designed agency website?
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- A site with a clean, intuitive design
- The customer has control over the site and regularly updates the news and events tab.
- Multilingual website
- Synchronising bookings with OTAs
- Support & referencing
Our turnkey offering for travel and tourism agencies includes the following functionalities
- A website " Responsive Design" (mobile-friendly), scalable (can be easily adapted over time without major structural changes) and owner: the site belongs to you.
- Synchronisation of a booking engine or installation of our booking engine 100% independent, non-commissioned and synchronised with OTAs
- No restrictionsYou are the sole owner of your website.
- Optimised code and declaration of your new site to the Google search engine
- For greater international visibility, the sites we create are multilingual. This means that your campsite site is also visible in the country of origin of your foreign customers. This is a decisive competitive advantage in terms of natural referencing.
- From optimised keywords to generate maximum traffic to your website. To do this, a keyword study will be carried out beforehand, and a meeting will be held with you to determine the best referencing opportunities for your campsite.
- Installation of Google Analytics to monitor the website's performance.
- Setting up a user interface so that you can change the content, prices and images yourself, completely independently
- Training to this user interface
We can also offer you monthly packages for managing and renewing your domain name, hosting, email, maintenance and technical/editorial support.
The website database is backed up daily and enhanced security is systematically put in place to protect you against malicious acts.
Our web offer for travel & tourism agencies
An all-inclusive package so you can concentrate on your core business
They have entrusted us with the management of their online communications
Ready for more direct bookings?
Contact us today
