Your rates and availability on Google Hotels, your bookings on your site
Hotel Web Design is listed in the official directory of Google Hotels connectivity partners. We send Google our clients’ rates and availability, and in return Google shows free booking links that lead straight to their site. It is included in all our packages.
Official Google Hotels partnerFree booking links, included in all our packagesGoogle Hotels, where travellers compare before they book
When a traveller searches Google for accommodation with dates, they can open a price comparison tool: Google Hotels. There they find your property with its photos, its reviews, its position on the map and the prices for the stay they chose, alongside those of the booking platforms. People reach it from Google Search, through buttons such as “Book”, “View rates” or “Show more rates”, and accommodation listings are also found in Google Maps.
This information comes from several places, which people often confuse:
Your Google listing Google Business Profile
The presentation of your property, its opening hours, its address, its reviews. See the Google Business Profile listing.
Google Hotels
The comparison screen, with prices by date, filters and the map.
Google Hotel Center
The tool where properties, their rates and their availability are declared to Google. This is where the connection is set up.Where we step in
The booking links, free
The links to the property’s site, with no cost per click (next section).No cost per click
Google Hotel Ads
The sponsored, paid links, which are a different offer: see Google Hotel Ads.Paid · different offer
A link to your site, alongside the platforms
The free booking links are unpaid links. They show the name of your property (or of your site) and the room price for the dates the traveller chose. One click takes them straight to your site’s booking page, with their stay already filled in. They can appear next to paid ads, in the Google Hotels booking module.
What this means in practice:
Cost per click
Clicks generate no fees and Google receives no payment for placing these links.
Middleman
The traveller books on your site, with you. Neither Google nor we take the booking or a commission on it.
Paid placement
Their ranking is based on what Google considers useful to the traveller (users’ preferences, value offered, quality of the booking page, accuracy of the prices sent over time). No one can pay to rank higher.
Where do we fit into all this?
Google does not connect property by property: it goes through connectivity partners who send it the rates and availability. Hotel Web Design is one of them.
Hotel Web Design is listed in the official directory of Google Hotels connectivity partners.
The directory is maintained by Google; our name appears there with a hyphen, Hotel Web-Design.
Six steps, carried out by us
- 01
We check that your property can be accepted.
Google decides which properties enter Google Hotels. We check your Google listing: its category must be honest and belong to the hotel family (hotel, inn, guest house…), with an accurate name, address and telephone number, and your site filled in.
- 02
We declare your property to Google.
It is added to our Google Hotel Center account, with its identifier, name, address, telephone number and category, then Google matches it with your listing on Google Maps.
- 03
We prepare the page where the traveller lands.
When they click, they must find the same property and the same stay as on Google, with the dates and number of travellers already filled in. We set up this landing page on your booking engine and test it with real dates.
- 04
We send your rates and availability.
They are read from your booking engine (Booky, or a compatible external engine) and sent to Google in a feed updated throughout the day. The prices are those the traveller will see in the booking summary, taxes and fees included. We do not publish a rate for same-day arrival: last-minute prices change too fast to be accurate.
- 05
We check before opening.
We compare what we send with what your booking page actually shows, and we follow Google’s price accuracy report. The property goes live on Google only when the prices match.
- 06
We monitor over time.
If a discrepancy appears, we first look for the cause on our side and fix it. If the discrepancy persists, we withdraw the property while we repair it: a wrong price is useful to no one, and price accuracy counts in the ranking.
Almost nothing
We take care of the technical side, the dialogue with Google and the checks. On your side:
Give us access to your Google listing, or tell us who manages it, so that we can check its information.
Confirm to us that the name, address, telephone number and category of the listing are correct.
Keep your rates, periods and availability up to date in your booking engine, as you already do: that is where everything starts.
No account to create with Google, no file to prepare, no extra tool to learn.
Included in all our packages
Whether you choose a showcase website, a booking website or an e-commerce website, the connection to Google Hotels is part of our work, with no option to add and no extra cost:
- Checking your Google listing and matching it with Google Maps
- Declaring your property in our Google Hotel Center account
- The landing page, set up and tested on your booking engine
- Sending your rates and availability to Google
- Price checks and monitoring over time
- No commission on bookings that arrive through these links
Bookings that come straight to you
No figure for gains is announced: the display depends on Google (see the frequently asked questions).
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Direct bookings
The traveller compares, then books on your site, with the price and dates they chose. Your property is no longer just a line found on the platforms: it has its own link, alongside them.
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Your brand image
The traveller arrives on your site, in your world, with your photos and your tone, instead of a standardised listing.
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Your customer relationship
The contact details and the exchange with the traveller stay with you, from booking to stay.
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An accurate rate displayed
We check that the price seen on Google is the one on the site, which avoids disappointment at the time of booking.
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Zero cost per click
The free links are not paid per use and do not require a bid.
Frequently asked questions
Want to know whether your property can appear on Google Hotels? Let’s talk.
Are the free booking links really free?
Yes. Clicks on these links cost nothing and Google receives no payment for displaying them. There is no auction: it is the paid ads (Google Hotel Ads) that work that way. With us, the connection is included in all packages, with no commission on bookings. The only condition: that Google accepts the property and that its rates come from a connected booking engine.
Will my property appear for certain?
No, and no one can promise it: Google decides. It accepts the property or not, then ranks the links according to their usefulness to the traveller: users’ preferences, quality of the booking page, accuracy of the prices sent over time. Our job is to bring together all the conditions: an accurate listing, a clear page, exact prices.
Which properties are concerned?
Google Hotels is an accommodation comparison tool. Hotels, inns and guest houses have their place there, provided the Google listing is in a category of the hotel family. Holiday rentals (holiday cottage, villa, apartment) are handled separately by Google and may be refused. A restaurant is not concerned. We check your case before taking any step.
Do I have to create an account with Google?
No. We use our partner Google Hotel Center account and take care of the declaration, the landing page and the sending of rates. You stay in control: you can ask us to stop sending your prices at any time, and your links then disappear.
Which booking engine do I need?
You need an engine that knows your rates and availability by date. With the Booky booking engine, the connection is direct. With an external engine, we look at whether it is compatible and how to retrieve your rates reliably. Without an engine, a showcase website cannot send prices: we talk about it at the first conversation.
What happens if a price sent to Google is not the one on my site?
Google compares the prices it receives with those on the booking page and takes this accuracy into account in the ranking. We make the same comparison on our side. If we see a discrepancy, we fix it; if it persists, we withdraw the property from the results while we repair it, rather than show a wrong price.
Where does the traveller book?
On your site. Google Hotels compares and directs; the click leads to your booking page, with the chosen dates and number of travellers. The booking, the payment and the customer relationship stay with you.
Can the connection be stopped or changed?
Yes. You can ask for your prices to stop being sent, or for a change of engine, landing page or listing. We take care of it and check the result.
Let’s see whether your property can appear on Google Hotels
Tell us which property is yours, your site’s address and the booking engine you use. We look at your Google listing, tell you whether Google can accept it and, if so, take care of everything.
Let’s talk about your property
A new website, a booking engine, more visibility? Describe your project in a few lines and we will call you back to discuss it.
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- Rated 5.0 on Google
- Serving the hospitality industry since 2014